公共关系是一门实用性很强的学科,它的主要功能是沟通信息,协调关系,排除相互关系中的障碍,谋求合作与支持。它实现功能的主要方式是通过各种现代传播手段,进行双向信息交流,及时掌握来自公众的各类信息,使自己不断适应内外环境,并为制定正确的经营方针和策略提供咨询。同时,又向公众传送各 Public relations is a very practical discipline. Its main function is to communicate information, coordinate relationships, remove obstacles in mutual relations, and seek cooperation and support. Its main means of realizing the function is to carry out two-way information exchange through various modern means of communication, to grasp various types of information from the public in a timely manner, to constantly adapt itself to internal and external environments, and to provide advice on formulating correct operating principles and strategies. At the same time, they also sent each one to the public