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前瞻观点:中小企业的品牌策略应该是努力成为“细分蓝海”中的龙头企业,这样自然可以获得很好的品牌效应,桃李不言下自成蹊。2006年影响力:至2006年,东方爱婴用8年时间在全国共建立了将近200家直营和连锁店,成为世界上最大的0～3岁婴幼儿早期专业性服务教育机构。东方爱婴是美国拉玛泽国际组织(Lamaze International)和PAT国家中心(Parents As Teacher National Center)在中国的唯一授权战略合作伙伴。东方爱婴还是北京市著名商标,并获得多项国内外奖项。在国内婴幼儿早期教育领域,东方爱婴的品牌知名度和美誉度牢牢占据第一的位置。
Prospective point of view: SME brand strategy should be to become “sub-division Blue Ocean” in the leading companies, so naturally you can get a very good brand, peach plum speaks of itself. Influence in 2006: By 2006, Dongfang Love Baby formed a total of nearly 200 direct sales and chain stores nationwide in 8 years and became the largest early professional education service provider for infants aged 0 ~ 3 in the world. Oriental Baby is the sole authorized strategic partner of Lamaze International and Parents As Teacher National Center in China. Oriental baby or Beijing famous brand, and won a number of awards at home and abroad. In the field of early infant education in China, Oriental Baby Brand’s brand awareness and reputation firmly occupy the first place.