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当代企业重视的管理和发展,针对于市场营销,他们有更多的营销渠道和手段,而相对的营销渠道的整合和管理创新则是企业发展的关键,有效的提高营销渠道方式和创新资源可以为企业带来巨大的竞争力,从而创造出更优越的经济效益。本文就针对现代企业营销渠道的发展状况进行分析,从而提出营销途径的整合方案和创新方式,以此给当代企业的发展营造一些竞争力和发展观念,提供有益的参考价值。
Contemporary enterprises pay more attention to the management and development of marketing channels, and they have more marketing channels and means. Relatively integrated marketing channels and management innovation are the keys to the development of an enterprise. Effective ways to improve marketing channels and innovation resources can To bring great business competitiveness, so as to create a superior economic efficiency. Based on the analysis of the development of modern enterprise marketing channels, this paper puts forward the integration of marketing channels and innovative ways to create some competitiveness and development concepts for the development of contemporary enterprises and provide useful reference value.