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中国品牌建设促进会理事长刘平均近日接受媒体采访时透露,今年我国将全面开展第一、二、三产业品牌价值评价,同时试发布。另外,还将研究制定品牌价值评价的国际标准体系,引领评价走向国际化,获得国际公认。“2013年我国首次进行品牌价值评价发布,主要是制造业。发布后,社会上充分肯定,给予高度赞扬。”刘平均介绍说,今年我国将全面开展第一、二、三产业品牌价值评价,范围由此前的制造业扩大到农业和服务业,同时也是作为国际发布的试发布,结果将在今年12月12日央视财经论坛揭晓。
Recently, Liu Pingjun, chairman of China Association for Promoting Brand Building, revealed in an interview with the media that China will fully carry out the evaluation of the brand value of the first, second and third industries this year and try it out at the same time. In addition, we will study and formulate an international standard system for the evaluation of brand value, lead the evaluation toward internationalization and gain international recognition. “In 2013, China first published the evaluation of brand value, mainly the manufacturing industry. After the release, the society fully affirmed and highly praised. ” Liu Junjun said that this year China will fully carry out the brand value of the first, second and third industries Evaluation, range from the previous manufacturing expanded to agriculture and services, but also as an international release trial release, the result will be December 12 this year, CCTV Financial Forum announced.