随着我国建立和发展社会主义市场经济的不断深入，交通运输业的市场竞争日趋激烈。铁路以“拓展营销，抢占市场”的开拓进取精神，把市场营销活动推向了基层站段，并且取得了可观的成效。回顾三年来铁路基层站段市场营销活动的经验与教益，除了解放思想、转变观念，制定科学的 With the continuous deepening of China’s establishment and development of a socialist market economy, the competition in the transportation industry has become increasingly fierce. With the pioneering spirit of “expanding marketing and seizing the market”, the railway has pushed marketing activities to the grassroots stations and achieved remarkable results. Reviewing the experiences and lessons learned from the marketing activities of the railway grass-roots stations in the past three years, in addition to emancipating the mind, changing concepts and making scientific