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随着互联网的普及和信息技术的发展,电子商务让各行各业都无法回避,而电子商务人才成为了行业竞争的有力武器。如何把学生培养成社会需要的具有竞争力的电子商务应用型人才,成为电子商务教学研究中的一个重要课题。《电子商务概论》是电子商务专业的先导课,经过不断的尝试,在确定培养应用型人才为导向的培养目标下,对这门课程进行教学方法的改革创新,可以为学生打下良好的职业基础,并实现实践能力的提升,有利于将学生培养成满足社会求的、具有行业竞争力的应用型电子商务人才。
With the popularization of the Internet and the development of information technology, e-commerce has made all walks of life unavoidable, and e-commerce talent has become a powerful weapon for competition in the industry. How to cultivate students into competitive e-commerce application talents required by the society has become an important issue in the teaching and research of e-commerce. Introduction to e-commerce is the leading lesson of e-commerce major. Through constant attempts, this course has been reformed and innovated in the teaching method under the goal of training application-oriented talents. This can lay a good foundation for students , And to achieve the improvement of practical ability, is conducive to the students trained to meet the community, with industry-competitive application-oriented e-commerce talent.