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2001年11月13日,中国完成了所有入世规则的签定工作,成为WTO的正式会员,一批跨国商业公司的高层人士就排着队造访了北京。沃尔玛、麦德龙、好又多、统一等一批一直传闻准备进京发展的公司,也纷纷开始涉足中国首都的市场。与此同时,据有关媒体报道,指标网与零点调查发布了在北京、上海、广州三地举行的国际特许经营调查结果显示:大部分企业负责人认为最适合进行特许连锁经营的行业是零售业(43％),其次是服务业(23.9％)和快餐业(22％)。在零售业一片利好的前景下,洋零售进军中国的号角吹得震天响。
On November 13, 2001, China completed all the rules for the entry into the WTO and became an official member of the WTO. Top executives from a number of multinational business companies lined up to visit Beijing. Wal-Mart, Metro, Trust-Mart, Reunification and a number of other companies that have been rumored to be preparing for Beijing’s development have also started to set foot in the Chinese capital market. At the same time, according to media reports, the index network and zero survey released in Beijing, Shanghai, Guangzhou, the three international franchise survey showed that: Most business executives think the most suitable for the franchise chain industry is the retail industry (43%), followed by services (23.9%) and fast food (22%). In a favorable prospect for the retail industry, foreign retail sales into China’s horn blows.