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2007年1月18日,长虹手机和国虹通讯总裁万明坚以八位数天价聘请台湾第一名模林志玲担任品牌代言在重庆进行签约仪式,标志着长虹手机将从重点发展二级以下市场的策略调整至在中心城市提升品牌价值。长虹手机从2005年进入市场,一系列动作不可谓不轰动,万明坚带领国虹数码通讯集团公司上演了国产手机的“速度神话”吸引不少眼球:从高交会上以豪华阵容亮相的炫耀光芒,到台湾第一美女林志玲的锦上添花;从整合国内市场立誓“半年时间见分晓”的雄心壮志,到致力于开发多国语言系统走国际化路线。现在对于长虹进入手机行业是对是错我们不再探讨,现在再说也没什么意义,我们现在要做的就是分析其品牌代言,探讨其进入高端市场应该采取的措施,希望能对长虹有所作用。
On January 18, 2007, Changhong mobile phone and president of Hong-ik Communications, Wan Mingjian, hired Taiwan’s first model chief Lin Chi-ling as the brand endorsement to sign a signing ceremony in Chongqing on a eight-digit day. This marked that Changhong’s mobile phone would focus on the following markets below Class II Strategy adjusted to enhance brand value in central cities. Changhong mobile phone market from 2005, a series of actions can not be without sensation, Wan Mingjian led the Hong Rainbow Digital Communications Group staged a “speed myth” of domestic mobile phone to attract a lot of attention: from the fair to show off the luxury lineup Light, to Taiwan’s first beauty Lin Chi-ling’s icing on the cake; from the consolidation of the domestic market vowed to “see the outcome of six months time to make a difference,” to focus on developing a multi-lingual system to take the international route. Now for Changhong into the mobile phone industry is right or wrong, we will not talk about, and now it does not make any sense to say, we now have to do is analyze its brand endorsement, to explore its entry into the high-end market should take measures in the hope that Changhong can play a role.