明清以来,中国10大商帮群雄并起,互竞雄长。数百年风云际会,此消彼长,而宁波帮硕果仍存、长盛不衰。若问:有何独门秘笈?商场如战场,商战如兵战。宁波是著名的商之乡,是商之祖范蠡的归隐地,是浙东实学派思想的发祥地,文脉与商脉交融进宁波帮的血脉。几个世纪以来,甬籍工商人士精心营求,优胜劣汰,薪火相传,形成了宁波帮独特的经营方略、用人机制、品牌创造、广告宣传、形象策划,乃至具体到个人在逆境中怎样生存、发展等经验,可谓林林总总、异彩纷呈。虽说事过境迁,时移世变,我们不能做“刻舟求剑”那样的蠢事,但在市场经济条件下,宁波帮的经营理念和商战谋略仍然不失为一份宝贵的精神财富。为此,本刊特辟专栏,陆续刊出中国作家协会会员、我市宁波帮研究专家王耀成先生撰写的相关文章,以飨广大读者。 Since the Ming and Qing Dynasties, the top 10 Chinese business groups have joined forces to compete with each other. Hundreds of years the situation will be reversed, the shift, and Ningbo to help fruitful, long-lasting growth. If asked: What are the unique secrets? Shopping malls such as the battlefield, war such as war. Ningbo is a well-known business town, an ancestor of the ancestor of the merchant, and the birthplace of the real school of East Zhejiang. Over the centuries, Ningbo-based business people carefully craved for survival, survival of the fittest and bonfire, forming a unique business strategy, employment mechanism, brand creation, advertising, image planning and even how to survive in the face of adversity. Development experience can be described everywhere, colorful. Although things have changed and times have changed, we can not do stupid things such as “carving a sword”. However, under the market economy, the business philosophy and business strategy of Ningbo Gang are still a precious spiritual asset. To this end, we published a special column, one after another published a member of the Chinese Writers Association, Ningbo City, Ningbo City, helping experts to write articles written by Mr. Wang Yao-cheng to readers.