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一、为什么外贸公司应设计自己的企业形象? 目前,越来越多的外贸公司正在设计自己的企业形象。中国电子进出口总公司1993年起导入企业形象设计,经过两年时间和16次评审会议,取消了应用十年的电子轨迹企业标志,新标志更具视觉冲击力,体现公司实现综合性、多功能、实业化、国际化经营的意志和信心。 企业形象是企业的无形资产。现代国际市场的竞争大致表现在三个方面:产品竞争,主要是质量和售价的竞争;促销竞争,主要有广告、人员推销和营业推广的竟争;企业形象的竞争,
First, why foreign trade companies should design their own corporate image? At present, more and more foreign trade companies are designing their own corporate image. China National Electronics Import and Export Corporation imported corporate image design since 1993. After two years and 16 review conferences, it cancelled the electronic trajectory corporate logo for ten years. The new logo has a more visual impact, reflecting the company’s comprehensive and multi-dimensional nature. Functional, industrial, and international business will and confidence. Corporate image is the intangible asset of a company. The competition in the modern international market is generally expressed in three aspects: product competition, mainly competition of quality and price; promotion competition, mainly competition of advertisement, personnel promotion and business promotion; competition of corporate image,