前言:随着全球经济一体化的发展以及加入WTO的影响,人民生活水平的提高,中国化妆品市场正进入空前繁荣期,市场竞争极为激烈,而化妆品企业如何使自己更上一层楼,品牌塑造显得尤为重要。 Foreword: With the development of global economic integration and the impact of accession to the WTO and the improvement of people’s living standard, the cosmetics market in China is entering an unprecedented boom period, the market competition is extremely fierce. However, how to make cosmetics companies take their own higher level and brand building It is particularly important.