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引子1996年12月6日,北京有线电视台与北京国安足球俱乐部签订了转播国安队在1997年的全部甲 A 比赛的协议。此消息刚一传出,立即在首都各界引起了强烈反映。首先是中央电视台出面宣布“此协议无效”;然后是中国足协在6天之后发布了一条有关电视报道条款的通知。一时间,有关转播权问题的讨论沸沸扬扬。
On December 6, 1996, Beijing Cable Television and Beijing Guoan Football Club signed an agreement on the broadcasting of the Guo’an A’s full A-match in 1997. As soon as this news came out, it immediately aroused a strong reaction in all walks of life in the capital. First of all, CCTV came forward to announce that “this agreement is invalid.” Then China Football Association released a notice on the terms of television coverage after 6 days. For a time, discussions of the issue of the right to broadcast an uproar.