穿山半岛位于宁波最东部,横亘在东海之滨,与舟山群岛隔海相望。其地理位置优越,风景秀丽,历史悠久,人文底蕴十分深厚。北仑穿山半岛景点存在知名度不够,资源开发类型的定位不准确,保护宣传力度不够,旅游设施不够完善等问题。本文建议应突出重点,加大宣传力度;全面提高从业人员素质;发展创新。 Chuan Shan Peninsula is located in the eastern part of Ningbo, lie in the East China Sea coast, and Zhoushan Islands across the sea. Its strategic location, beautiful scenery and a long history, humanities is very profound. Beilun Hill Peninsula attractions are not well-known spots, the type of resource development is not accurate positioning, protection of publicity is not enough, tourism facilities are not perfect and other issues. This article suggests that we should give priority to the key points and step up publicity efforts. We should comprehensively improve the quality of employees and develop and innovate.