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现在,体育运动已经成为一种复杂的社会文化现象,它与体育传媒的发展有着相互促进作用。在体育传媒不断发展的同时,其对大学在校生的影响也在逐渐扩大,大学生体育价值观的养成与体育传媒有着相当重要的关系。本文主要分析了体育传媒及其对大学生体育观念的影响,研究如何利用体育传媒的积极作用树立大学生体育价值观。
Nowadays, sports have become a complex social and cultural phenomenon, which has the mutual promotion function with the development of sports media. The continuous development of sports media at the same time, its influence on college students are also gradually expanding, the development of college students’ sports values and sports media has a very important relationship. This paper analyzes sports media and its impact on college students ’sports concepts, and studies how to make use of the positive role of sports media to establish college students’ sports values.