论文部分内容阅读
色彩是设计的精髓所在,合理的海报色彩调性和风格设计能体现海报风格,突出主题,吸引浏览者视线.加深印象,同时还应个性鲜明并保持一定的延续性。文章通过对海报中色彩的调性与风格进行分析,并结合佐藤晃一的海报,分析作品的用色以及体现出的情感,以情感的角度探讨海报设计中的色彩风格与调性运用的技巧,以追求海报设计中的色彩体现出美学品位和艺术观赏价值。
Color is the essence of design, reasonable posters, color tonality and style design can reflect the poster style, highlighting the theme, to attract the viewer’s attention to deepen the impression, but also should be distinctive and maintain a certain continuity. By analyzing the tonal and style of the colors in the posters and combining with Sato Koichi’s posters, the article analyzes the color of the works and the emotions reflected, and discusses the color style and tactics of posters in the poster design from the perspective of emotion, In pursuit of the color of the poster design reflects the aesthetic taste and artistic value.