清末民初的舆论研究,形成政治舆论、新闻舆论、社会舆论三种研究范式。这三种范式各自演进,形成近代中国舆论研究的三种路向。纵观三种研究范式的学脉延续与变化,给我们当今的舆论研究留下启示。 The study of public opinion in late Qing Dynasty and early Republic of China formed three research paradigms of political media, news media and public opinion media. Each of these three paradigms has evolved to form the three directions for the study of modern Chinese public opinion. Looking at the continuity and changes of the three research paradigms, it will give us inspiration for the research of public opinion today.