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近些年来,我国不断加大会展“走出去”和“引进来”的步伐,最大限度地与国际展览市场融合,以其提高自身的经济实力。本文主要从中国会展业的发展历史入手,探讨中国会展业“走出去”和“引进来”的历程,并提出了中国会展业国际化发展的对策。
In recent years, China has continuously increased its pace of convention and exhibition “going out” and “bringing in” to maximize the integration with the international exhibition market and enhance its own economic strength. This article mainly starts with the history of the exhibition industry in China, discusses the course of China’s convention & exhibition industry “going out ” and “bringing in ” and puts forward the countermeasures for the international development of China’s exhibition industry.