名牌是一个企业综合发展水平的重要标志。随着我国社会主义市场经济的逐步建立以及对外开放的不断深入，国内市场与国际市场逐渐融为一体，商战已无国界，竞争将日趋激烈。从一定意义上讲，市场的竞争就是名牌的竞争，谁拥有名牌谁就拥有市场，谁就掌握了市场竞争的主动权。从? Brand name is an important symbol of an enterprise’s comprehensive development level. With the gradual establishment of China’s socialist market economy and the deepening of its opening to the outside world, the domestic market is gradually merging with the international market. Commercial warfare has no borders and competition will become increasingly fierce. In a certain sense, the market competition is brand-name competition. Whoever owns a brand name will own the market, and whoever has the initiative in market competition. From?