标志是时代的产物。每一个不同的时代,都会产生不同的视觉标志。可以说,标志是历史对现状的一种凝聚,从中也能看出不同时代对标志艺术的趋向及走势。诸如原始社会中的图腾标志,奴隶社会的饕餮纹(象征权威的标志),封建社会中陶器工匠“郭彦”的署名事例,近代带有民间风味的商标图案。直至建国后一度盛行的“新生”“也和”“红旗”“东风”“跃进”等等,这些标志的诞生,折射出了一个时代所留下的烙印。在改革开放初期,商标标志得到了全所未有的发展,标志的设计艺术呈现出新的趋向,简洁、明了,成了众多设计者的追求。而对拼音头写字母作商标标志的设计形式, Logo is the product of the times. Each different era, will have different visual signs. It can be said that the sign is a kind of cohesion of the status quo in history, and the trend and trend of sign art in different times can also be seen from it. Such as totem emblems in primitive society, gluttonous patterns in slave society (emblem of authority), signature cases of pottery artisan Guo Yan in feudal society, and trademark designs with folk flavor in modern times. It was not until the founding of the People’s Republic of China that the “freshmen” and “red flags”, “the east winds”, “leaps and bounds” once prevailed after the founding of the People’s Republic of China. The birth of these symbols reflects the imprint of an era. In the early stage of reform and opening up, the trademark logo has been unprecedented development, logo design art showing a new trend, concise, clear, has become the pursuit of many designers. The phonetic transcription of the first letter of the logo design form,