第一,似乎魅力无比。在如今企业界,大多企业总希望自己成为全国乃至世界第一。而精明的企业家在与强大对手竞争时,常常采用灵活的战略,避免正面冲突,有时甚至公开宣称自己是第二。这“屈居第二”,亦不失高招。 美国艾飞斯出租车公司,过去总想与最大的赫兹出租车公司一争高低,结果是连续13年赔钱。后来,公司改变经营战略,制作了一条新颖广告;屈居第二,自 First, it seems very attractive. In today’s business world, most companies always want to become the first in the country and even in the world. And savvy entrepreneurs often adopt flexible strategies to avoid frontal conflict when competing with strong opponents, and sometimes even publicly declare themselves second. This is “second best” and it is still an excellent move. The American Aifeisi taxi company, in the past, always wanted to compete with the largest Hertz taxi company. As a result, it lost money for 13 consecutive years. Later, the company changed its business strategy and produced a novel advertisement;