上世纪九十年代末兴起的互联网技术对传统营销形成了巨大的冲击,并构成“21世纪营销领域的创新焦点”。农业行业同样需要互联网技术支持,整合一新的信息流必将为传统农业开启全新的时空。当前中国农业电子商务发展的现状所谓农业电子商务,是指以农业生产为中心而发生的一系列的 Internet technology, which emerged in the late 1990s, has had a huge impact on traditional marketing and has become a “focal point of innovation in the marketing field in the 21st century.” The agricultural industry also needs Internet technical support. The integration of a new information flow will surely open a new space for traditional agriculture. Current Situation of Agricultural E-commerce Development in China The so-called agricultural e-commerce refers to a series of