企业范围界限的客观存在以及报纸的自我设限,使企业报与社会公众的关注点形成了较大的差距。要打破这一局限,企业报必须瞄准经济社会发展的热点,找准本企业在世界经济大格局中的落点,科学制定发展战略,打造发展大格局,在服务于企业发展的同时服务于国家战略,拉近社会公众 The objective existence of the enterprise-wide boundaries and the self-limiting of the newspapers have led to a big gap between the enterprises’ newspaper and the public’s concerns. In order to break this limitation, the enterprise newspaper must aim at the hotspot of economic and social development, identify the business enterprise’s placement in the global economic pattern, scientifically formulate its development strategy and create a pattern for its development. While serving the enterprise development, it should serve the country Strategy, closer to the public