公共关系是一种信息传播的活动，一个组织若能进行有效的信息沟通，并促成双向交流，就能及时准确地把握公众舆论，使公众对组织采取合作和支持的态度、这一传播活动要得以顺利进行，必然少不了大众传播。然而，时下的一些公关活动，主办者自以为精采纷呈，但如果媒介公众缺少 Public relations is an information dissemination activity. If an organization can carry out effective information communication and promote two-way exchange, it can timely and accurately grasp the public opinion and make the public adopt a cooperative and supportive attitude towards the organization. To be carried out smoothly, inevitably mass communication. However, some public relations activities nowadays, organizers think they are brilliant, but if the media public lack