原本家境优越的雷蒙德·罗必凯在遭遇了家庭变故后变得一贫如洗,小小年纪不得不外出打工,凭借自己不凡的写作能力和机遇面前勇往直前的毅力,先后进入不同的广告公司工作。随着业绩的逐渐辉煌,他与朋友成立了自己的广告公司,在上世纪40年代,他的公司已经排名世界第二。他的经营理念和广告创意影响了一代又一代广告人,包括大卫·奥格威在内 Raymond Robbie, who had a superior family background, became impoverished after having experienced a family accident. At a young age, he had to go out to work. With his extraordinary writing ability and the courage to go forward with the opportunity, he went to work in a different advertising company. With his gradual success, he set up his own advertising company with his friends. In the 1940s, his company ranked second in the world. His business ideas and advertising ideas have influenced generations of advertisers, including David Ogilvy