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社区图书馆是公共文化传播体系中的基础部分,担负着促进公益传播的重要作用。然而受公益书籍内容单一、传播模式僵化、受众群体狭窄等因素影响,目前我国社区图书馆的公益传播较为困难。针对这一情况,政府应重视社区图书馆的基层公益传播意义,并通过优化社区图书馆的传播模式、传播媒介、社交网络等,增强社区图书馆的公益传播作用。
The community library is the basic part of the public cultural communication system and plays an important role in promoting the public good. However, due to the single content of public interest books, the rigid mode of transmission, the narrow audience and other factors, it is difficult for the public libraries to spread in our community library at present. In response to this situation, the government should pay attention to the significance of public libraries at the grass-roots level of community library and enhance the role of community libraries in public broadcasting by optimizing the mode of communication, community media and social networks of community libraries.