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科学发展观是以人为本、全面协调可持续的发展观,是适合我国国情、顺应时代潮流的发展观。它为企业文化建设确立了实践的标准,指明了前进的方向,因而,对于现代企业文化建设具有重要的指导作用。一、创建先进企业文化的重要性创建先进企业文化是企业自身发展的需要。首先,企业文化、企业形象对于企业无形资产的形成具有重要意义;其次,企
The Scientific Outlook on Development is a people-oriented, comprehensively coordinated and sustainable development concept, which is a development concept that suits the national conditions of our country and complies with the trend of the times. It establishes the standard of practice for the construction of enterprise culture and points the way forward. Therefore, it plays an important guiding role in the construction of modern enterprise culture. First, the importance of creating an advanced corporate culture Creating an advanced corporate culture is the need of the enterprise’s own development. First of all, the corporate culture, corporate image for the formation of intangible assets of enterprises of great significance; secondly,