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随着市场经济的发展,竞争愈发激烈,众多企业不得不采取独特的营销方式来推销产品,以收成效。我们厂另辟蹊径,把产品商标直接与社会热点联系在一起,紧紧抓住消费者心理,因而引发了神奇的市场效应。我们厂在山东嘉祥县界,是一家名不见经传的酿酒厂。在毛泽东诞辰一百周年临近之际,我厂抓住纪念伟人百年诞辰的热点,不失时机地推出了“东方红太阳”酒,这种酒包装上别具匠心,大红色方盒,黄手帕包瓶,手帕上挂有一枚毛泽东像章,既加深了人们的感情印象,又让人产生联想和悠长的思念。故尔在"毛泽东
With the development of market economy and increasingly fierce competition, many companies have to adopt unique marketing methods to promote their products in order to achieve results. Our factory has taken a different path to link the product brand directly with the social hotspots and firmly grasped the consumer psychology, thus triggering a magical market effect. Our factory is located in the boundary of Jiaxiang County, Shandong, and it is an unknown winery. At the close of the 100th anniversary of Mao Zedong’s birth, our factory seized the hot spot of commemorating the 100th birthday of the great man and lost no time in launching the “Dongfang Red Sun” wine. This kind of wine is ingeniously packed, with large red boxes and yellow handkerchiefs. There is a Mao Zedong badge on the handkerchief that has deepened people’s impressions of emotions and created associations and long thoughts. Gu Er in Mao Zedong