论文部分内容阅读
2015年,对于中国工程机械行业而言是彻骨的寒冬。退出、洗牌、并购、重组……刺激着已经紧绷的神经。“黄金十年”已然过去,市场需求已然回归理性,那么工程机械行业需要的不仅仅是在行为上回归务实,在心理上也要回归到一个更平和的心态,是时候冷静下来思考行业未来发展方向。当前,行业最大的困境不是需求下降、不是库存、不是应收账款……而是产能过剩、利润过低,转型是唯一的出路。
In 2015, it was a bitter winter for China’s construction machinery industry. Quit, shuffle, mergers and acquisitions, reorganization ... ... stimulate the already tight nerves. “Golden Decade ” already in the past, the market demand is already back to rational, then the construction machinery industry needs more than just return to the pragmatic behavior, psychologically have to return to a more peaceful state of mind, it is time to calm down thinking about the industry Future direction. At present, the biggest dilemma in the industry is not the drop in demand, not inventory, not receivables ... but overcapacity and under-profit, and the only way out is to transform.