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阐述了城市体育品牌的涵义,分析“运动天堂·舟山”城市体育品牌发展的现状与海岛城市发展状况。研究表明:“运动天堂·舟山”城市体育品牌的形成,加快了海岛渔村城市化进程,增加了海岛居民就业机会,有利于海岛城市经济的发展;使各种“流量”的交汇、融合,促进海岛城市的交流与发展,加快海岛城市基础设施的建设,形成城市间竞争性差异;使具有海洋特色的体育文化和全民健身运动得到了发展。同时,也破坏了海岛绿化和海洋生态环境及加重海岛城市污染等,并提出相应的对策和建议。
The meaning of urban sports brand is expounded, and the status quo of development of urban sports brand in “Sports Paradise Zhoushan” and the development of island city are analyzed. The research shows that the formation of “Sports Paradise Zhoushan” urban sports brand accelerates the process of urbanization of island fishing villages, increases the employment opportunities of island residents and is conducive to the economic development of island cities; makes the convergence of all kinds of “traffic” , Merge and promote the exchange and development of island cities, speed up the construction of island cities’ infrastructure, and create the competitive differences among cities; and make the sport culture with ocean features and national fitness movement develop. At the same time, it also undermines the island greening and marine ecological environment and aggravates the pollution of island cities, and puts forward corresponding countermeasures and suggestions.