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启动12年,品牌价值2.58亿元◎项目名称:“母婴平安120”◎项目目标:降低孕产妇死亡率和婴儿死亡率,提高贫困人口母婴生命保障水平和健康水平。◎项目覆盖区域:覆盖了全国8省14县,受益人数达16.8万人次,抢救危急危重孕产妇337人。品牌延续让生命绽放爱让生命绽放,让母亲远离死亡。5月27日晚,由中国扶贫基金会主办,《优品》杂志联合主办的“爱让生命绽放——母婴平安120行动项目慈善晚会”在北京举行。2012年3月,母婴平安120行动项目在长期关注孕产妇生命健康安全的基础上,将项目救助的对象延展到贫困地区婴幼儿的营养和成长问题上。
Starting 12 years, the brand value is 258 million yuan ◎ Project Name: “Mother and Child Safe 120” ◎ Project Objectives: Reduce maternal and infant mortality and improve the level of maternal and child life support and health of the poor. ◎ Project Coverage Area: Covering 14 counties in 8 provinces in China, the number of beneficiaries reached 168,000 and the number of critically ill pregnant women 337 was saved. The brand continues to let life bloom Love let life bloom, so that the mother away from death. On the evening of May 27, “Happy Life Blooming - Mother and Baby 120 Action Project Charity Gala” co-hosted by China Foundation for Poverty Alleviation and sponsored by “YouZhiJing Magazine” was held in Beijing. In March 2012, on the basis of long-term concern about the health and safety of pregnant women and mothers, the “Safe Mother-Baby Safety 120” project extended the project’s assistance to the nutrition and growth of infants and young children in poor areas.