三年前,我曾经说媒体产业将是中国最后的一块暴利空间——之所以落在最后,是因为国家的过度垄断使其没有真正进入市场。今天,当越来越多的人,尤其是越来越多的资本真切地感受到媒体投资的诱惑时,我禁不住想要提醒一下:赢利空间很大的地方风险也一定很大;在接受诱惑的时候,一定要当心掉进甜蜜的陷阱。 Three years ago, I once said that the media industry will be the last piece of lucrative space in China - the last reason it was because the country’s over-monopoly prevented it from actually entering the market. Today, as more and more people, and more and more capital, really feel the temptation of media investment, I can not help but want to remind you that there is definitely a lot of risk in places where there is a lot of room for profit. When, be careful fall into the sweet trap.