本文通过问卷调查收集数据,运用描述性分析法对西安一日游旅客的出游动机、出游行为偏好及出游影响因素等行为特征进行分析,并基于研究结论提出有针市性的一日游对场开发建议。改革开放以来,西安市依托得天独厚的旅游资源优势,取得了令人瞩目的成绩,旅游业不仅成为西安市五大主导产业之一,也成为了西安经济新的增长极。西安旅游业发展的重要引擎之一便是这里的一日游旅游产品。西安丰富的人文及自然旅 This paper collected data through questionnaire survey, using descriptive analysis method to analyze the travel motivation, excursion preference and travel influencing factors of Xi’an day trip tourists, and based on the conclusion of the study, Development advice. Since the reform and opening up, Xi’an has made remarkable achievements relying on its advantaged tourism resources. Tourism has become not only one of the five leading industries in Xi’an, but also a new pole of economic growth in Xi’an. One of the important engines for the development of tourism in Xi’an is the one-day tour of tourism products here. Xi’an rich cultural and natural brigades