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现代社会商业竞争非常激烈。商业宣传的重要手段之一就是海报。同时,海报也常常用于公益宣传。海报能否取得应有的宣传效果与海报设计有密切的关系。设计人员可以从生活中寻找灵感,精巧构思,设计出质量较高的海报作品。设计语言其中之一就是图形创意,通过图形的创意手法可以形象的表达设计人员的思想,具有准确传递信息,视觉冲击力强的优势。笔者根据相关工作经验,主要探究图形创意在海报设计中的作用,供大家参考和借鉴。
Commercial competition in modern society is very fierce. One of the most important means of commercial advertising is posters. At the same time, posters are also often used for public service announcements. Posters can get the proper publicity effect and poster design are closely related. Designers can look for inspiration from life, sophisticated ideas, design high-quality posters. One of the design languages is the graphic idea, which can vividly express the designer’s thought through the creative ideas of the graphic, and has the advantage of accurately transmitting information and strong visual impact. Based on relevant work experience, the author mainly explores the role of graphic creativity in poster design for reference and reference.