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随着科学技术的发展,新媒体广泛应用于生产生活的各个领域,我国传统传媒,如广播电视等受到了严重的冲击。数字电视的快速发展成功地扭转了传统媒体这一不利局面。尽管如此,我国有点数字电视的仍然面临着技术难关,同时,在市场营销拓展方面也存在一定的局限性。文章主要对我国有线数字电视的市场营销与拓展进行研究。
With the development of science and technology, new media are widely used in all fields of production and life. Our traditional media, such as radio and television, have been severely affected. The rapid development of digital television has successfully reversed the unfavorable situation of traditional media. In spite of this, a bit of digital television in our country is still facing technical difficulties, meanwhile, there are some limitations in the marketing expansion. The article mainly studies the marketing and expansion of China’s cabled digital television.