跨界是近年来工业设计行业提出的一个全新概念,本文通过对工业设计和动漫两个目前发展势头迅猛的产业进行分析,考虑其跨界结合的产物“动漫衍生品”的特点及市场适应性。同时站在工业设计师的角度,提出由工业设计师来引领动漫衍生品这个新兴产业的发展的可行性与优势。 Cross-border is a new concept put forward by the industrial design industry in recent years. By analyzing two industries that are currently developing rapidly in industrial design and animation, we consider the characteristics of the product “animation derivative” and its market Adaptability. At the same time from the perspective of industrial designers, put forward by the industrial designers to lead the animation derivatives the feasibility of developing this new industry and advantages.