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1993年,中国掀起第一波外商大规模投资热潮,2003年,中国已取代美国成为全球最大外商直接投资接受国。在历经一日千里的10年之后,在华跨国公司现在在中国民众心目中的形象到底如何?对与跨国公司有关的消费者纠纷、产权保护等等敏感问题,他们到底如何看待?对跨国公司经理人及“白领”群体,他们的接受度到底有多高?对跨国公司的未来以及中国公司成长为真正的跨国公司的可能性,他们到底如何评估?
In 1993, China set off the first wave of large-scale investment by foreign businessmen. In 2003, China replaced the United States as the recipient of the largest foreign direct investment in the world. In the 10 years after a long journey, what exactly are the multinational companies in China now seeing in the minds of Chinese people? How do they view sensitive issues concerning multinational corporations such as consumer disputes, property rights protections, etc.? And “white-collar” groups, how high are their acceptance? How exactly do they evaluate the future of multinationals and the potential for Chinese companies to grow into truly multinationals?