陶朱,姓范名蠡字少伯,春秋时代楚国人。他曾助越王勾践打败了吴王夫差,使越国强盛起来。后来,他弃官不做易名经商。在齐国时化名鸱夷子皮,到陶后自称陶朱公。由于他知“万货之情”,懂“积著之理”,有一套生意经,而成为富甲一时的商贾。陶朱有经商理财十八则: 生意要勤紧,切勿懒惰,懒惰则百事废; Tao Zhu, surnamed Fan Xiaobo, Shaobo, Chu people in the Spring and Autumn Period. He had helped King Goujian beat Wu Wangfu, making the country more powerful. Later, he renounced his official business. In the Qi Dynasty, the name was nicked and nicked. After Tao, he claimed to be Tao Zhugong. Because he knows “the love of all goods” and understands the “collective rationale”, there is a set of business affairs, and it becomes a time-honored merchant. Tao Zhu has 18 business finances: Business must be hard-working, not lazy, and lazy is a waste;