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众所周知,让大多数企业决策者魂牵梦绕的两个问题：一个是如何实现企业利润最大化,另一个就是建立自己的品牌以求持续发展。中国消耗了大量的土地与人工,终于让自己成为世界工厂,与此“成就”相对应的却是,中国大部分制造企业的利润非常低。显然,国内企业要想根本改变这种被动局面,就必需创建属于自己的品牌。而要想真正从“中国制造”走向“中国创造”,产品创新是关键。
As we all know, the two questions that most corporate decision-makers are dreamed about: one is how to maximize corporate profits, the other is to build their own brand in order to sustainable development. China consumed a great deal of land and labor and finally made itself the factory of the world. Corresponding to this “achievement,” most of the manufacturing enterprises in China make a very small profit. Obviously, domestic enterprises want to fundamentally change this passive situation, it is necessary to create their own brand. In order to truly “Made in China” to “create in China”, product innovation is the key.