近年来越来越多的企业经营者逐渐认识到:在经营战略问题上企业经营的最高境界是品牌经营。要想在日益激烈的市场竞争中获得竞争优势和主导地位,必须努力提高企业的品牌价值和声誉,以高质量的品牌作为参与市场竞争的利器。在品牌经营过程中,衍生出许多新的操作技术和方法,一种新型的品牌经营方法就是联合品牌。 In recent years, more and more business operators have come to realize that the highest level of business operation in a business strategy is brand management. In order to gain competitive advantage and dominance in the increasingly fierce market competition, we must strive to improve the brand value and reputation of the enterprise and use high-quality brand as a weapon to participate in market competition. In the brand management process, derived from many new operating techniques and methods, a new type of brand management method is the co-branding.