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用新鲜水果酿制而成的水果酒,在残酷激烈的酒类市场竞争中有无生命力,市场前景如何,为众多业内人士所关注,究竟对水果酒怎么看?怎么办?怎么干? 一、发展陷入困境,搏击坎坷成大道在白酒、啤酒、葡萄酒形成我国民族酒业的三大支柱后,纵观水果酒又是何等状况呢? 1、水果总产量列居世界第一,水果酒产量不堪屈指。我国水果资源十分丰富,闻名全球。1997年全国的水果产量就达5098万吨,而水果酒的产量却只10万吨。1999年全国水果人均占有量已达41公斤,比1984年的9.6公斤增长了4倍多。如此丰产的水果,却得不到深加工,令人堪忧。 2、水果酒被市场淡化,消费者不知所以然。水果酒的
The fruit wine brewed with fresh fruits has no vitality in the fierce and fierce competition in the market of alcoholic beverages. What is the market prospect? It is a concern for many people in the industry. What exactly does fruit wine look like? What to do? How? The development is in trouble, and after fighting the rough road into the three pillars of the national wine industry of liquor, beer, and wine, how is the status of fruit wine? 1. The total fruit output ranks first in the world and the output of fruit and wine is unbearable. Flexion. China is rich in fruit resources and is known around the world. In 1997, the country’s fruit production reached 50.98 million tons, while fruit and wine production was only 100,000 tons. In 1999, the per capita possession of fruit in China reached 41 kg, which was more than four times that of 9.6 kg in 1984. It is worrying that such a high yield of fruit cannot be further processed. 2. Fruit and wine are diluted by the market, consumers do not know why. Fruit wine