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随着时代进步,科学技术的发展,数据库技术和市场营销有机结合,形成了一种新型营销方式——数据库营销。所谓数据库营销就是企业通过收集和积累消费者的大量信息,经过处理后预测消费者有多大可能去购买某种产品,以及利用这些信息给产品以精确定位,针对性制作营销信息,以达到说服消费者去购买产品的目的。通过数据库建立和分析,可以帮助企业准确了解用户信息,确定企业目标消费群,同时使企业促销工作具有针对性,提高企业营销效率。一、数据库营销产生的背景1.营销效率的降低导致寻找一种更
With the progress of the times, the development of science and technology, and the combination of database technology and marketing, a new marketing method has been formed—database marketing. The so-called database marketing is the enterprise collects and accumulates a large amount of information of the consumer. After processing, it predicts how likely the consumer is to purchase a certain product, and uses this information to accurately position the product and produce targeted marketing information so as to achieve persuasive consumption. The purpose of the purchase of the product. Through the establishment and analysis of the database, it can help companies accurately understand user information, determine the target consumer groups, and at the same time make the company’s promotional work targeted and improve the company’s marketing efficiency. First, the background of database marketing 1. Reduced marketing efficiency leads to a search for a more