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美国英特尔公司前任总裁安德鲁·葛洛夫在他的《只有偏执狂才能生存》中阐述了企业战略转折点来临时出现的“十倍速变化”现象:“当企业的某一部分发生了重大变化,超过了惯常能承担的程度时,成败就在此一举了。风起了,接着台风来袭。浪起了,狂涛紧随其后。竞争因素出现了,超竞争因素也出现了。六个因素(现有竞争时手、互补企业、客户企业、供应企业、潜在竞争对手的实力、活力和能力以及企业经营项目采用其他方式经营的可能性)中的任何一项发生的这类剧变将可以产生”十倍速变化“。如果要分析目前国内竞争激烈的空调市场是否已经到了战略转折期,就要分析在影响企业战略转折的诸因素中是否有一项或多项产生了足以引发”十倍速变化“的剧变。2003年年中开始,商用空调的迅速发展诱使家用空调厂商纷纷转向了商用空调,但商用空调的高技术门槛阻碍了国内空调厂商的前进速度,以日立、约克、特灵、开利、大金为代表的日美企业多年盘踞中国商用空调市场大半江山,掌握核心技术乃其最大竞争资本,这令擅长克隆之术的中国企业只能望”术“兴叹。商用空调的核心技术-压缩机制造技术与系统控制技术都掌控在日、美企业手中,中国企业
In his ”Only Paranoid To Survive,“ Andrew Grove, the former president of Intel Corporation, described the phenomenon of a ”ten-speed change“ when the strategic turning point came: ”When there is a major change in a part of a business , Surpassed the usual level can afford, the success or failure is in this one .First, then the typhoon struck.Raunched, madness followed.Competitive factors emerged, the super-competitive factors also appeared. Such a drastic change in any one of the factors (current competition, complementary businesses, customer companies, supply companies, potential competitors, vitality and capabilities, and the likelihood of the business project operating in other ways) Resulting in “Ten-speed change ” If you want to analyze the current domestic competitive air conditioner market has reached a strategic turning point, it is necessary to analyze whether there is one or more of the factors that affect the strategic turn of the business generated enough to trigger Ten-speed changes. "Beginning in mid-2003, the rapid development of commercial air-conditioning to induce home air-conditioning manufacturers have turned to commercial air conditioners, commercial air-conditioning high-tech The threshold of the operation has hindered the advancement of the domestic air-conditioner manufacturers. The Japanese and American enterprises represented by Hitachi, York, Trane, Carrier and Daikin occupy most of the commercial air-conditioner market in China for many years and grasp the core technology as their maximum competitive capital. Chinese companies specializing in cloning can only hope that the core technology of commercial air-conditioning - compressor manufacturing technology and system control technology are in the hands of Japanese and American enterprises, Chinese enterprises