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现代社会经济条件的改善,使得人们外出旅游的频率越来越高。而随着旅游产业的飞速发展,能够带来丰富利润的旅游产品的包装设计也逐渐为行业内人士重点关注。文章以环洞庭湖地区旅游产品的包装设计作为研究对象,分析了该地区旅游产品包装设计原则和现状,并对科学运用地域文化与自然元素这两大主要包装设计要素的可行性进行较为深入的分析。
The improvement of modern socio-economic conditions makes people travel more and more frequently. With the rapid development of the tourism industry, packaging design of tourism products that can bring rich profits is also gradually focusing on those in the industry. Taking the packaging design of tourism products in Dongting Lake area as an example, the article analyzes the principles and current status of packaging design of tourism products in this area, and makes a deep research on the feasibility of applying the two major packaging design elements of regional culture and natural elements analysis.