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新媒体以便捷、自由和开放的传播特点迅速成为一批善于并乐于表达自己意见的传播者所用。企业开始逐步重视新媒体平台建设,农机企业大部分都有官方微博或者微信,有部分企业甚至开发了移动客户端的第3方应用程序。企业品牌传播是一项复杂的工作,善于生产个性化内容的新媒体,传播效果更明显,也会得到企业的认可和青睐。
The new media has quickly become a group of communicators who are good at and willing to express their opinions with the features of convenience, freedom and openness. Enterprises began to pay more attention to the construction of new media platform. Most of the agricultural machinery enterprises have official Weibo or WeChat. Some enterprises even developed the third-party application of mobile client. Corporate brand communication is a complex work, good at producing new media of personalized content, the communication effect is more obvious, will also be recognized and favored by the enterprise.