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在电影《少数派报告》中,当汤姆·克鲁斯从一块啤酒广告旁走过时,那块广告牌认出了他的身份,招呼他说:“嘿,约翰,看上去你很想来一罐健力士啤酒啊。”当然,像这样广告通过扫描人的视网膜并辨认出目标的身份,目前还只是个科学幻想,但是,当今的通信技术使广告商向消费者随身携带的手机、掌上电脑和其他移动设备发送个人化商品信息已成为现实。这就是我们通常所说的手机移动广告。
In the movie “Minority Report,” when Bill Cruise walks past a beer ad, the billboard recognizes him and says hello: “Hey John, it looks like you’re coming Guinness beer. ”Of course, advertising like this is by no means a science fiction by scanning people’s retina and identifying the target, but today’s communications technology allows advertisers to bring mobile phones to consumers on the go Sending personalized product information to computers and other mobile devices has become a reality. This is what we usually call mobile advertising.