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纵观今天的手机广告,展现在人们面前的不是时尚个性美女明星,就是美女帅哥的浪漫爱情。作为定位于专门为亚洲追求时尚潮流的女性量身定做的一款手机。西门子8008却一反常理,不用美女明星,也不制造浪漫情节,而是观察到今天社会性别同质化的现象,用一系列对比强烈的画面。打造“女人自己的手机”的形象给女性的思想强有力的冲击。“女人的乐趣被分享”引起众多女性的共鸣,在情感
Throughout today’s mobile advertising, show in front of people is not a fashion personality beauty star, is the beauty of handsome romantic love. As a mobile phone tailored to women seeking fashion in Asia specifically for Asia. Siemens 8008 is a common sense, do not have beautiful stars, nor create a romantic plot, but to observe the phenomenon of gender homogenization today, with a series of contrasting images. Creating a “woman’s own mobile phone,” the image of women’s thinking a powerful blow. “Women’s fun is shared” caused many women’s resonance, in the emotion