本文提到的创新是综合了STP、4Ps的经典理论加上营业部的实际需求,进而制定R证券公司的营销方案,以确保在实施过程中能正常执行,跟着改革的变化制定新的营销策略、提高经营效率,这对于在改革创新的推进下和互联网行业的发展都有着很重大的意义。 The innovation mentioned in this article is a combination of the classical theory of STP and 4Ps, combined with the actual demand of the sales department, to formulate a marketing plan for R securities firms so as to ensure the normal implementation during the implementation process and to formulate a new marketing strategy according to the changes in the reform , Improve management efficiency, which for the promotion of reform and innovation and the development of the Internet industry are of great significance.