“根植于脚下的土壤,勇敢地面对并找到适应新环境的新思路、新做法,就一定能像青松一样傲立于风雪之中。”这不仅适用于中国的工程机械行业,也适用于中国的工程机械企业。在计划经济向市场经济的转轨过程中,在封闭的市场向国际化的市场转变过程中,新的观念、新的需求、新的做法层出不穷,制造商、代理商、用户面临的困难和新问题层出不穷。在这个变革的时代里,机遇与挑战并存。巨大的市场需求吸了众多淘金者,掘到真金白银的行者被诱惑着铤而走险,有许多企业想做成百年老店,今后的路走起来恐怕更需要谨慎和理性。因此,本刊组织寻找国际知名品牌在中国的第一台设备,希望通过他们让读者感受到“百年”企业的付出和收获,表现一个品牌适应新市场的思考和对策,表现一个产品对若干个群体产生的深远影响。我们相信,无论在今天还是明天,无论对个人还是企业,面临成功和失败的境况都会彷徨,而一旦度过波峰或谷底的时期,我们就会发现自己在前进的道路上又迈出了一大步。 “Rooted in the foot of the soil, bravely face and find new ideas to adapt to the new environment, the new approach, it will certainly be as pine as the proud to stand in the snow.” “This applies not only to China’s construction machinery industry, Also applies to China’s construction machinery business. During the transition from a planned economy to a market economy and from a closed market to an internationalized market, new concepts, new needs and new practices emerge in an endless stream, difficulties and new problems faced by manufacturers, agents and users An endless stream. In this era of change, both opportunities and challenges coexist. A huge market demand sucked numerous gold diggers, digging gold and silver practitioners are tempted to take risks, there are many companies want to make a century-old, the future of the road I am afraid I need to be more cautious and rational. Therefore, the magazine organization to find the world’s first well-known brand equipment in China, hope that they allow readers to feel ”a hundred years " enterprises to pay and harvest, a brand to reflect the new market thinking and countermeasures, the performance of a product A number of groups have a profound impact. We believe that the situation of success and failure, both today and tomorrow, both for individuals and businesses, will be reversed, and once we have peaked or trough, we will find ourselves taking another big step forward step.