论文部分内容阅读
随着新媒体与自媒体的兴盛,媒体与受众之间的互动俨然成为一股时代潮流,媒体不和受众保持短信、微信或者微博的交流似乎有被淘汰的势头。但是在真正的媒体运营实践中,至少在广播新闻的实际操作中,互动的内涵远不止于短信、微信和微博。新闻传播有其自身特点,与文艺、音乐不同;广播也有其传播特性,与电视、网络也不相同,在多媒体时代,广播新闻节目如何与听众交流,自然也有着与众不同的方式。
With the rise of new media and self-media, the interaction between the media and the audience has become a trend of the times. The media does not keep short messages with the audience. It seems that the exchange of WeChat and Weibo has been eliminated. However, in the real practice of media operation, at least in the actual operation of broadcast news, the intension of interaction goes far beyond SMS, WeChat and Weibo. News distribution has its own characteristics, which are different from literature and music. The broadcasting also has its own characteristics of communication, which is not the same as the television and the internet. In the multimedia era, how to communicate with the audience about radio news programs naturally has its own distinctive ways.