媒体的社会影响力、商业影响力,是建立在一定的话语空间中,有话语空间意味着有用户有客户、能影响有影响力的人,话语权就是影响力。党报都市类报纸转型求生存求发展,在我看来,这不仅是一个市场问题、产业问题,本质上还是一个以话语空间求生存空间的问题,最终还是要解决自身话语权这个关乎生存发展的根本性问题。 The media’s social influence and commercial influence are based on a certain discourse space. A discourse space means that there are users who have customers and influence influential people. The power of discourse is influence. In my opinion, this is not only a market issue and an industrial issue. In essence, it is also a question of seeking space for survival through the discourse of discourse. Ultimately, it is necessary to solve the problem of its own right of discourse, which is related to the survival and development Fundamental problems.